MAIN ACHIEVEMENT
Digital Marketing Specialist: ad campaigns, email automation, & website.
Karasu is an e-commerce platform. As a digital specialist, I focused on developing ad campaigns and email automations that increased the amount of recurring customers and average order value by 72% in 2024.
Key Takeaways
What I Learned
UX research for website design is very similar to audience research in marketing. They both allow me to further understand my target and create a design that resonate with their emotions. This project sharpened my approach in understanding what tasks to prioritize in order to reach the right target audience for the company's product offers. Learning how to run a marketing team while collaborating with web developers helped enhancing operational efficiency. 🚀
Copy Writing
A friendlier and familiar approach was used when writing for emails, ads, and the website.
A/B Testing
It allowed me to use a combination of ideas to further analyze which contents worked.
Analytics
Troubleshooting whether to change ads, automations, or the website layout to increase website traffic, AOV, and sales.
