Role

Creative Director

Skills

User Research, Competitive Research, Agile

Challenge

Defined brand identity and enhanced operational performance through advertising campaigns, email marketing, website development, and social media content scheduling.

Tools

META Business Manager, Google Analytics, Klaviyo, Canva, Adobe Illustrator, Capcut Figma, Shopify, Milanote

Overview

Karasu evolved into a $1M+ e-commerce platform within its first three years. The journey taught me how to deeply understand our audience through user research and target them with ad campaigns and a website design that would provide them a smooth user experience.

 View Live Website

FIGMA & SHOPIFY

Website Design

E-commerce website that organizes 90+ products to curate a proper experience for customers.

View Website

GOOGLE ANALYTICS & META

AD Campaigns

OBJECTIVE: Increase website traffic with product and lifestyle copy and photos to reach different target audiences.

STRUCTURE: 2 ad sets to showcase different collections and A/B testing 5 ads under each set.

  • Product Carousel
  • 2 Stills
  • 2 Vertical Videos
View Campaign

CANVA & ADOBE ILLUSTRATOR

Email Automation

OBJECTIVE: Create workflows and appealing designs that will get potential & recurring customers.

WORKFLOWS: Push customers to make their first purchase.

  • Abandoned Cart
  • Welcome Series

Key Takeaways

What I Learned

UX research for website design is very similar to audience research in marketing. They both allow me to further understand my target and create a design that resonate with their emotions.

Copy Writing

A friendlier and familiar approach was used when writing for emails, ads, and the website.

A/B Testing

It allowed me to use a combination of ideas to further analyze which contents worked.

Analytics

Troubleshooting whether to change ads, automations, or the website layout to increase website traffic, AOV, and sales.

This project sharpened my approach in understanding what tasks to prioritize in order to reach the right target audience for the company's product offers. Learning how to run a marketing team while collaborating with web developers helped enhancing operational efficiency. 🚀

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