Role

Marketing Manager

Methods

User Research, Competitive Research, Wireframing, Data Analysis, Presentation, Agile

Challenge

Develop a strong connection with new and recurring customers by updating the website into a modernized structure. Increase traffic by rebranding, planning ad campaigns, and updating the email automation funnel.

Tools

Figma, Shopify, Canva, Adobe Illustrator, Monday, Milanote, META Business Manager, Google Analytics

Overview

Conduct competitive research to help identify missing features, poor user experience, and eliminate overcomplicated and repetitive flows.

 View Live Website

GOOGLE ANALYTICS & META

Target Audience

OBJECTIVE: Reach target audience with the proper graphics and copy writing.

STRUCTURE: 2 ad sets targeting both older (40+ year olds) and younger (18-40 year olds) generations. 5 ads under each category with a product carousel, 2 stills, and 2 videos.

View Campaign

BULKY & BUSY

Older Design

  • Overstimulating and large elements.
  • Repetitive messages.
  • Main menu lacks organization.
  • Old school information display.
  • Has that "scam" feel to it.

MODERN & EASY UI

New Improvements

  • CTA is clear and straight forward.
  • Layout is modernized & more trust worthy.
  • Main message is highlighted.
  • Easy navigation.
  • Provide trust by adding rating upfront.

CANVA & ADOBE ILLUSTRATOR

Email Automation

OBJECTIVE: Update funnel for sample packs to direct first time customers to trust the quality of the company's printing service.

WORKFLOWS:

  • Abandoned Cart
  • Welcome Series
  • Sample Pack

VERTICAL VIDEO CONTENT

Social Media Re-branding

Organic reach in social media platforms, such as TikTok & Instagram, require a specific type of editing that keeps the viewers engaged. The rebranding for Merch Studio gave the company a more structured look that will help gain the trust of potential customers.
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Before

  • Foggy look
  • Overhead lighting
  • No structure
  • Lack of branding in the studio
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After

  • Well balanced lighting
  • Clear visuals
  • Consistent flow
  • Relaxing to watch
  • Studio upgrade

Key Takeaways

What I Learned

Rebranding a service company requires great communication and collaboration with stakeholders. Standardizing process between various teams such as the marketing and web development is crucial to keeping a consistent visual and user experience.

Feature 1

Describe your first feature here with compelling details.

Feature 2

Describe your second feature here with compelling details.

Feature 3

Describe your third feature here with compelling details.

This project sharpened my previous work process and gave me scheduling and research skills that will be used for future ui/ux related work. 🚀

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