Visit live site

MAIN ACHIEVEMENT

Restructure & develop the landing page, converting 6% of website traffic into customers.

Merch Studio is a B2B printing company that specializes in Direct to Film. As a digital manager, I focused on creating a story driven website structure that targets small to medium size businesses. Conducting a branding strategy allowed me to utilize the data towards redesigning the website that will increase the conversion rate to 6% (avg e-commerce conversion rate is 2-3%).

BULKY & BUSY

Older Design

  • Overstimulating and large elements.
  • Repetitive messages.
  • Main menu lacks organization.
  • Old school information display.
  • Has that "scam" feel to it.

MODERN & EASY UI

New Improvements

  • CTA is clear and straight forward.
  • Layout is modernized & more trust worthy.
  • Main message is highlighted.
  • Easy navigation.
  • Provide trust by adding rating upfront.
Figma file comparison

UI/UX

5 Step Design Process

This project focused on creating a clean and intuitive user experience through thoughtful UI/UX design. I started by researching user needs and mapping out user flows before developing wireframes and high-fidelity layouts. The final design balances usability, visual hierarchy, and brand identity to create a seamless experience across devices.
View design process

Key Takeaways

What I Learned

Rebranding a service company requires great communication and collaboration with stakeholders. Standardizing process between various teams such as the marketing and web development is crucial to keeping a consistent visual and user experience. This role increased my understanding in branding template and helped me learn how to create visuals and copywriting that resonates with potential customers. 🚀

UI/UX Design

Restructure website layout to increase conversion rate from 2% to 6%.

Project Management

Cross collaboration with the web dev team, social media manager, and graphic designers.

Brand Identity

Create a template that produces consistent visuals and messaging across multimedia platforms, making content creation, marketing, and copywriting more cohesive and scalable.