Ad Campaigns
Provide a clear strategy on ad campaigns through schedule planning, graphic direction, copy writing, and content research.
AD 1
Product Showcase
OBJECTIVE: Increase website traffic with product and lifestyle copy and photos to reach different target audiences.
STRUCTURE: 2 ad sets to showcase different collections. A/B testing 5 ads under each category with a product carousel, 2 stills, and 2 videos.
ADs 2 & 3
Lifestyle
OBJECTIVE: Create workflows and appealing designs that will get potential & recurring customers.
WORKFLOWS: Abandoned cart & a welcome series are the two main chains that will push customers to make their first purchase.
ADs 4 & 5
Vertical Videos
Bring a sense of life that enables viewers to visualize themselves wearing the products for a gym session or a casual social event.
Key Takeaways
What I Learned
Redesigning an existing application requires a different approach in order to provide improved solutions for both patients and doctors.