700% ROI
from directing user analysis and applying insights to optimize email and advertising campaigns.
72% AOV
increase in one year due to improving the usability and organization of 90+ products in Karasu.
129% Traffic
increase in 2025 by conducting A/B tests on existing and new ad campaigns for Merch Studio.
About me
Hi I'm Raven!
Digital Marketing Manager with professional experience in paid advertising, email marketing, and web/app design.
My Journey
My Professional Experience
Digital Marketing Manager | Merch Studio | Jan 2025 - Present
- Developed a B2B digital campaign structure that targeted a new audience set by aligning the message and design with client pain points, producing an 11-13x ROAS in 2026 (year to date).
- Executed A/B tests on Meta ad creative copies and visuals, while leveraging Google Analytics to track KPIs, improving website traffic by 129% and revenue by 41% in 2025.
- Led system building initiatives by mentoring teams across email, ad campaigns, social media, and web developers, creating a master schedule that enhances operational efficiency.
Digital Marketing Designer | Karasu Corp | Jan 2021 - Aug 2024
- Directed user analysis to further define the target audience and applied insights to optimize email and advertising campaigns. Produced email/ads copy and design layout, generating an average of 700% ROI per campaign using Klaviyo and Meta.
- Increase the average order value by 72% by leading a website rebuilding project with UI/UX developers, improving usability and organization of products and collections.
- Coordinated cross functional teams to execute scheduling for product launches, ongoing campaigns, promotions, and trends to improve brand awareness and customer trust.
Software Engineer Intern | Concho Resources - ConocoPhillips | Jan - Dec 2020
- Built a Python software that automated data transfers from oil rig constructors to data engineers, improving workflow efficiency by decreasing communication time between both teams.
- Created an interactive mapping system for the sales team, delivering actionable insights on land availability, oil depth, cost, and timelines.
Designing
Canva and Adobe Illustrator are the two main platforms I use for creating visuals for emails, ads, websites, and social media.
Video Editing
Vertical videos have taken over the social media world. Most of the content posted nowadays are captured with a phone. My go to video editing software for that would be CapCut because it's accessible and user friendly for mobile editing. YouTube videos on the other hand, are much easier to do with Adobe Premier. It gives me more control of the colors, cuts, transitions, and audio.
Structured Branding
Milanote is a mood board platform that allows me to freely move elements. I mostly use it to help identify branding and organize ideas before continuing a project. Once the ideas are structured, I transfer tasks and important information to Monday.
Traffic & Sales
Email marketing and ad campaigns increases the website traffic. For emails, I mainly use Klaviyo to create automations and send promotional campaigns. META business manager and Google Analytics allow me to distribute A/B ad campaigns. A website design that focuses on user experience increases the order count. I am most efficient with using Figma for web/app design. Website builders like Shopify & WIX are what I use for building portfolios, e-comm, and service sites.
RAVEN'S LOOK BOOK📓
