700% ROI
from directing user analysis and applying insights to optimize email and advertising campaigns.
72% AOV
increase in one year due to improving the usability and organization of 90+ products in Karasu.
129% Traffic
increase in 2025 by conducting A/B tests on existing and new ad campaigns for Merch Studio.
About me
Hi I'm Raven!
Marketing manager with professional experience across ad campaigns and email marketing, as well as design in web and mobile apps.
My Journey
My Professional Experience
Marketing Manager | Merch Studio | Jan 2025 - Present
- Led system-building initiatives by developing and mentoring teams in email marketing, advertising, content strategy, video production, and shipment processing, enhancing operational efficiency.
- Conduct A/B tests on existing and new ad campaigns to increase website traffic by 129%. (77k → 177k visits)
- Collaborated with web developers to design and implement website structure updates by performing competitive research to help identify missing features, poor user experience, and eliminate overcomplicated and repetitive flows.
Creative Director | Karasu Corp | Jan 2021 - Aug 2024
- Directed user analysis to further define the target audience and applied insights to optimize email and advertising campaigns. Produced email/ads copy and layout, generating an average of 700% ROI per campaign.
- Redesigned an e-commerce website layout to improve usability and organization of 90+ products, increasing the average order value by 72% within one year.
- Planning and scheduling social media content for product release, sales, trends, and increase customer trust/connection.
Software Engineer Intern | Concho Resources | Jan - Dec 2020
- Built Python software to automate data transfer from oil rig constructors to data engineers, improving workflow efficiency by decreasing communication time between both teams.
- Created an interactive mapping system for the sales team, delivering actionable insights on land availability, oil depth, cost, and timelines.
Designing
Canva and Adobe Illustrator are the two main platforms I use for creating visuals for emails, ads, websites, and social media.
Video Editing
Vertical videos have taken over the social media world. Most of the content posted nowadays are captured with a phone. My go to video editing software for that would be CapCut because it's accessible and user friendly for mobile editing. YouTube videos on the other hand, are much easier to do with Adobe Premier. It gives me more control of the colors, cuts, transitions, and audio.
Structured Branding
Milanote is a mood board platform that allows me to freely move elements. I mostly use it to help identify branding and organize ideas before continuing a project. Once the ideas are structured, I transfer tasks and important information to Monday.
Traffic & Sales
Email marketing and ad campaigns increases the website traffic. For emails, I mainly use Klaviyo to create automations and send promotional campaigns. META business manager and Google Analytics allow me to distribute A/B ad campaigns. A website design that focuses on user experience increases the order count. I am most efficient with using Figma for web/app design. Website builders like Shopify & WIX are what I use for building portfolios, e-comm, and service sites.
RAVEN'S LOOK BOOK📓
