30,000+ EMAIL SUBSCRIBERS
30k+ Email Subscribers
Klaviyo
The main email marketing platform used for Karasu automation flows like abandoned cart, welcome series, and post purchase.
AUTOMATION
Abandoned Cart
OBJECTIVE: Increase the number of sales by saving the products within their cart while providing them a discount code.
WORKFLOW: The flow is triggered once the customer checkout begins and an order has not gone through.
- Email 1, containing their saved cart, is sent 3 hours after along with a 15% off coupon to encourage them to make a purchase.
- Condition check occurs 1 day later and 5 days after that to decide if sending another email is needed.
- If they decided to order, then the Abandoned Cart flow ends.
- If they have NOT made a purchase, then Email 2 and 3 are sent with bigger discounts.
AUTOMATION
Welcome Series
OBJECTIVE: Gain the trust of new email subscribers by introducing the brand and what to expect from the newsletters. It also encourages them to make their first purchase by providing a discount.
WORKFLOW: The flow is triggered once a new subscriber has been added to the email list.
- Email 1 is sent immediately to build connection, accompanied by a 15% off coupon.
- Condition check occurs 3 days after to see if the subscriber made a purchase.
- If an order was placed, then the Welcome Series workflow ends.
- If an order WAS NOT placed, then a second email is sent with the same layout but with a 25% off discount.
Key Takeaways
What I Learned
Gaining new email subscribers is only the beginning. Keeping them engaged with a new collection release, providing discounts, and posting newsletter updates while avoiding spam is a skill that is required in order to gain their trust and turn them from a one time customer to a recurring one.