MY PROJECTS EST. 2020
Enhancing digital experience with copy & designs across multimedia platforms.
HOY!
Brand identity that resonates with Filipino-American based on copy, design, & strategy.
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HOY!
Brand identity that resonates with Filipino-American based on copy, design, & strategy.
View Branding
JOURNEY
My Professional Experience
Digital Project Manager | Merch Studio | Jan 2025 – July 2026
- Translated user research and business requirements into user journeys, wireframes, and UI designs to improve usability and driving 41% revenue growth.
- Designed and iterated on complex user flows and funnel experiences, ensuring visual clarity, accessibility, and alignment with product goals, increasing website traffic by 129% in 2025.
- Led system building initiatives by mentoring teams across email, ad campaigns, social media, and web developers, creating a master schedule that enhances operational efficiency.
UI/UX Designer | Karasu Corp Jan 2021 - Aug 2024
- Translated user insights into UX‑driven copy and content structure across digital experiences to improve comprehension and engagement while supporting product releases by coordinating cross‑platform content with a focus on consistency, trust, and user clarity.
- Partnered with web development to redesign e‑commerce information architecture and interface patterns, improving usability and product navigation and increasing average order value by 72%.
Software Engineer Intern | Concho Resources - ConocoPhillips | Jan - Dec 2020
- Developed a Python-based automation tool that streamlined data transfer between field constructors and data engineers, reducing manual handoffs and improving cross‑team workflow efficiency.
- Designed an interactive mapping application that enabled sales teams to visualize land availability, oil depth, cost, and
project timelines, supporting faster, data‑driven decision‑making