MAIN ACHIEVMENTS
Solidify a brand identity template that creates consistent visuals and copywriting across multimedia content.
HOY! is a clothing brand that creates a third culture that gives Filipino-Americans a sense of belonging . As a creative director, I focused on conducting a targeting research that solidifies the brand identity.
Key Takeaways
What I Learned
UX research for website design is very similar to audience research in marketing. They both allow me to further understand my target and create a design that resonate with their emotions. This project sharpened my approach in understanding what tasks to prioritize in order to reach the right target audience for the company's product offers. Learning how to run a marketing team while collaborating with web developers helped enhancing operational efficiency. 🚀
Brand Identity
A friendlier and familiar approach was used when writing for emails, ads, and the website.
Videography & Photography
It allowed me to use a combination of ideas to further analyze which contents worked.
Visual Graphics
Troubleshooting whether to change ads, automations, or the website layout to increase website traffic, AOV, and sales.
